Zalina Wälchli (ZW) is an international make-up artist, Director of fashion shoots, hairstylist, beauty consultant, beauty writer, organic formulator, and entrepreneur. Born on the sunny shores of Trinidad, where her career in TV commercial, modelling and make-up began, the proud mother of two has worked as an IT Professional in fashionable New York before moving to beautiful Zürich, Switzerland. She has freelanced for both Hollywood and European stars to name a few, Boris Kodjoe, Waynan Brothers, Alfonso Cuaron, Veronica Ferres, Francois Ozon, Bella Heathcote. The 25 year veteran of the beauty industry inspires many women and men with her talent, her infectious beauty-and-healthy lifestyle, and, with her make-up artist boot-camps and workshops. As a beauty consultant she learned that few women use brushes to apply make-up or know how to use them properly or that quality not quantity should be the main factor.
Early in the advent of her hands on boot-camps and workshops, into which she ventured with great success, she discovered her creative and expert tutoring had to be matched with high quality beauty tools. Technique, she knew, could easily be taught, but to ensure flawless application for her many followers she had to take it a step further and sought out perfect tools. Not satisfied with the current market stock, she created her own brand.
The result? The first of a product line/mix she envisages – the Zalina Wälchli Brush Collection, a professional quality ensemble developed in Switzerland. In the summer of 2014 Wälchli’s Tobago collection premiered in Trinidad and Tobago to a sold out audience where she had make-up artists and enthusiasts falling in love with its original quality and design. Made of both delicate animal hair, and man-made fibers, her brushes’ soft and luxurious touch not only provides a “therapeutic” effect but will further relax minds as no animals are compromised in the production of these exquisite brushes. Their delicate touch is now lingering on faces from Switzerland, Canada and London, across her native islands straight to New York City.
Having high quality, affordable beauty tools readily available to her clients created an atmosphere of excitement and confidence in her workshops. By marketing her own brushes, not only is she able able to provide quality in a competitive market, but also provide a complete service to her clients.
Wälchli is passionate about sharing all she has to offer, starting with these most basic yet wonderful tools.
Customer satisfaction and high quality are the cornerstone of her business. Wälchli is constantly striving to build herself internationally through beauty coaching workshops both online and offline globally where make-up brushes are very unique, well crafted, durable and stylish.
Zalina Wälchli`s mission is dedicated to continue to educate, inspire women, men, youths of every creed and race of the global village to be comfortable in their own skin, to bring out their confidence and let their inner beauty shine.
She loves to share her knowledge and experience in beauty-lifestyle through her blog. Her blog posts are based on her actual work, shootings, fashion shows, TV, editorials, celebrities, beauty workshops, bridal, lifestyle, healthy living, fitness, beauty tips and tricks.
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